Stan Roberts on LinkedIn: MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos (2024)

How Listening to the Right Customers Can Reduce Wasted Effort and Increase RevenuePrioritize user needs, not your features

🚀 Normalize the weird, or weird the normal 🤪In the world of product development and marketing, remember this: Don't be the best, be the only. Here's why:1. Playing on Hard Mode: Competing directly with your rivals means battling over the same features and, inevitably, price. It's a crowded battlefield.2. Find Fresh Market Space: To stand out, you need to explore uncharted territory. That's where normalization and weirdness come into play.Normalize the Weird:Juice shots, bone broth, Airbnb stays, and rides in strangers' cars were once considered weird ideas.Today, they're massive categories.To normalize the weird, make it safe and familiar. Example: "Your stay in Airbnb is 100% insured."Fit it into an existing category that people understand. Choose wisely!Weird the Normal:Put water in a can with death metal vibes (Liquid Death).Add a giant cooling system to your mattress (EightSleep).Package your chips in a tube (Pringles).Ordinary things turned interesting.Remember, normalizing the weird is harder and riskier, but if done right, it can make a real impact. So, embrace the weirdness. The choice is yours: Make it more or less weird.P.S. What's the weirdest product or marketing strategy you've come across lately? Comment below! 👇 #ProductDevelopment #MarketingStrategy #Innovation #BusinessInsights #WeirdIsWonderfulSource: No Bullsh*t Strategy by Alex M H Smith and The Growth Newsletter #148 by DemandCurve

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Fascinating stats from Booking.com! 👇🏻In average people spend a 1/3 of their awake time on their phone. Therefore, being able to reach them on their phone is critical! 🤯For this reasons, you need the following to work perfectly on PHONES :- website- social media- high quality contentThose are the minimum requirement for you to have a good visibility online and then.. increase your sales.https://www.smily.com--#businesstips #businessowner #socialmedia #onlinevisibilitytips #reachconsumer #mobileusers #keytosuccess #smily #smilytech #rentalproperty #shorttermrental #vacationrental #businesstips #businessmanagement #propertymanagement

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I love finding ways to integrate technologies from work into your personal life! Last night I put together a Streamlit dashboard that displays Short Term Rental property KPI's. With this dashboard, property managers can identify booking patterns, seasonal trends, and monitor their average lead times/nightly rates, all by just uploading the .csv file from the Airbnb Insights page!In the coming week I will be adding functionalities like day of week segmentation, booking anomaly detection, front end updates, and more!Let me know if this is something you'd be interested in using 😄

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📊 Did you know? A whopping 81% of customers do their homework online before making a purchase or a booking! ✨ Your potential customers are searching for you right now. Don't miss out—boost your digital presence and make it easy for them to find you! #DigitalMarketing #OnlineShopping #BusinessGrowth #CustomerEngagementInterested in how we can help? Let's chat! 🌐🔍https://lnkd.in/g-rNaFma

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A 5 star experience is not enough! Backward design your product / service from a mental model of a mind-blowing 11-star experience:If you’re interested in growing your business, providing a 5 star experience doesn’t cut it. By challenging your team to think outside the box re: how to provide a 10+ star experience, you can wow your customers and earn their business. Brian Chesky, Co-Founder & CEO of Airbnb, explains that they seek to create superstar experiences for their users by not focusing on what makes a 4 or even 5 star experience. Instead, leaders need to focus on providing “a mindf–k experience.” To drive it home with outrageous examples, he says a “Beatles check in” with “5,000 high school kids cheering my name” is the 10 star experience; Elon Musk inviting me to space would be the 11 star experience.” While he recognizes these aren’t feasible, Chesky runs his business with the mentality that there’s something between someone simply checking-in to an Airbnb and Elon taking you to space. This thought experiment should inspire you to create audacious, long-term goals that pushes your business to the next level – far above your original plan. At ResProp Management, we’ve used this framework to expand our thinking re: how to serve property owners and residents and seek to exceed their expectations (as with every business, this is always a work in progress and we need to continuously improve). We can discuss the 11 star experience for residents in a future post, but of course for owners the 11 star always has to do with driving NOI, and increasing transparency. To name only a few ways we can wow owners:- Maniacally drive down operating expenses–especially labor costs. We can achieve this through technology, centralization, etc.- Crush cap-ex goals, under budget and under timeline. Exceed their ROI goals for each dollar we spend on their behalf.- Offer best-in-class transparency via our accounting and asset management teams. Constantly seek to streamline reports, make them easy to access in a clean portal, and extremely easy to review. By establishing wildly provocative customer experience goals, as a team we become more obsessed and committed to maintaining next level standards for our property owners and residents. #business #growth #goals

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🚨 It’s that time of the week for My Unpopular Opinion!Managing multiple listing sites can get you less-than-stellar results.As a short-term rental owner, your time and resources are valuable. Don't waste them juggling multiple platforms. Instead, identify the top platforms in your area and focus on optimizing your listings for maximum visibility and bookings. This streamlines your efforts, boosts revenue, and helps you rank higher. 📻 Stay tuned for my next unpopular opinion.📲 Stay ahead of the curve - DM me or click the link to get in touch: https://bit.ly/3uJGkZF #MyUnpopularOpinion #ShortTermRentalSuccess #AirbnbTips #VRBOTips #ShortTermRental #bnbExcellent #BookingBoost #RentalSuccess #AirbnbHosting #VRBOHosting #GuestSatisfaction #HowToAirbnb

You're told every day:"That's impossible.""You can't do that.""It's never been done."I was told this every day too. Yet:When Airbnb asked my team to 10x our goals,↳ We got closer than I thought possible.When helping build integrate.ai before AI was everywhere,↳ We closed incredible contracts and built a stellar team.When starting an advisory practice with no marketing,↳ Word-of-mouth built me a thriving business.When writing a book with no social media following,↳ Here I am, nearing my first launch in September.The key to all these achievements?Shifting from a mindset of impossibility to feasibility.When you say "can't,"you miss the opportunity to ask "how."The next time someone tells you "It's impossible,"what they often mean is, “It’s hard.”So ask yourself just one question:"What would need to be true for this to happen?”And then go make it happen.P.S. Ever been told before what you're doing is impossible?

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What do Facebook, Amazon, Airbnb and countless others have in common? They all started narrow with a niche!Here's a dive into this strategy and how you can use the Niche Canvas to define what your niche might be 👇https://buff.ly/3Uulyrp

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Billion User ClubAn excerpt from Andrew Chen's book "The Cold Start Problem"The world leading social media has over 2 billion daily active users. Consumers watch more than 1 billion minute per day of video uploaded by millions of individual creator, business and media professions. Our professional workforce, weather based in shiny downtown skyscraper or out of noisy, coffee shop run software to collaborate and share documents and file all be on a multi hundred billion dollar cloud software industry. The largest hotel chain in the world facilitating over hundred million days per year generating billions in booking per year doesn't own any hotel hotels at all, instead, they have built a vast network of individuals who list their home and attract traveller who are travelling for a place to stay. All of this is powered by app built by developer who has published millions of app running on a 2 billion part four across the world used by living people, living in remote villages or the world urban centers.#readinglist #books #ycombinator

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